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Social Media Challenge 2026

The 2026 Social Media Challenge is a 12 month training program for Realtors who want to close more deals from social media.

You get a new module every month.
You get accountability.
You get a brand audit by Gogo when you join NOW.

*Already a GoGet'Em Community member? This product is included at no extra cost.

Here's what you'll learn in this 1 year program:

● Create authentic content so compelling, your ideal client will have no choice but to follow you.

● Use your posts to dive so deeply into the needs and pains of your ideal client that your copy will have them ready to become paying clients.

● Set up smart automations and integrations that move your leads from Instagram/Facebook into your funnel, even while you sleep. 

The Social Media Challenge starts in January 2026
👇 Join now for a chance to be personally audited by Gogo! 👇

08/100 Spots Left

⚠️ I will personally audit 100 of you ⚠️

get your free brand audit

Out of everyone who joins the “Gogo’s Social Media Challenge 2026”, 100 of you will be hand-selected to receive a full audit personally done by me: your business, your brand, your content, your social media platforms, EVERYTHING. I’m diving into your strategy the same way I do with my high-level clients, and I’ll tell you exactly what’s working, what’s slowing you down, and what needs to change so you can grow faster. If you’ve ever wanted my eyes on your business, this is YOUR chance, and yes, we’ll go over it LIVE.

*Already a GoGet'Em Community member? This product is included at no extra cost.

2026 Training Calendar

January

🔥 Brand Audit Month 🔥

In January, we’re laying the foundation for a powerful, recognizable online presence. This challenge walks you step-by-step through a full brand audit so your business looks consistent, professional, and trustworthy everywhere you show up online.

What you’ll learn:

  • How to audit and align your brand across all platforms so everything matches (photos, usernames, bios, and contact info)

  • How to create a complete brand kit, brand tracker, and growth spreadsheet to stay organized and consistent

  • How to properly set up and optimize key platforms like Instagram, Facebook, Google Business, LinkedIn, and YouTube

  • How to clean up outdated branding, upgrade your bio, and position your brand for credibility, visibility, and growth

January

🔥 The Fundamentals 🔥

Week 1
Brand Sync Audit

Match your entire online identity: pro headshot, same username everywhere, unified bio, consistent cover photos with QR/phone/website, Google My Business setup, branded email, smart-number setup, and a fully updated brand kit + profile links across IG, FB, YouTube, website, and KVCore.

Week 2
High-Converting Bio Setup

Create a dual-purpose bio (“Buy/Sell + Agent Attraction), correct links + contact info.

Week 3
Build Your Lead-Gen Funnel (IDX)

Set up your KVCore/Lofty IDX pages for Buyer/Seller lead generation. Attach each link to your bio so your profile becomes a 24/7 lead-generation machine.

Week 4
Build Your Agent Attraction Funnel

 Create your full eXp funnel, your story, proof, value, support system, a “Book a 30-min Call” link, ManyChat keyword EXP automation, CRM Grow integration, funnel template access, and add your eXp link to your IG profile.

Workshop + Q&A + LIVE 🚀

Brand, Bio & Funnels Audit

A full deep-dive where we audit your entire online presence; brand kit, username consistency, bios, contact info, cover photos, Google My Business, IDX pages, and your agent-attraction funnel. We fix what’s broken, tighten what’s sloppy, and make sure every link, CTA, and asset is set up correctly so your profiles are built to convert.

February

🔥 Identity & Confidence 🔥

Week 1
Your Content Pillars for Lead Gen

This week, you’ll learn how to build a consistent, high-impact video content strategy, from daily posting schedules and Google Calendar planning to creating engaging listing, market, and neighborhood videos. We’ll cover buyer and seller education, price-based home searches, holiday and local business content, relationship-building video strategies, and tracking your growth from activity to results.

Week 2
Your Content Pillars for Agent Attraction

Master agent attraction through strategic video content, including lifestyle, culture, testimonials, and compliant income proof. Using eXp as a case study, you’ll learn how to explain any brokerage’s model, numbers, and benefits, and position your value clearly and confidently.

Week 3
Build Your Local Farm Identity (Real Estate)

Clarify your target market by defining core ZIP codes and micro-niches, creating a strong local expert brand, and building simple one-page assets. Learn hashtag strategy, competitor research, and how to create custom funnels that drive consistent leads.

Week 4
Ideal Client Avatar (ICA) - Buyers, Sellers, Agents

Identify and attract the right buyers, sellers, and agents by defining your ideal audiences and using clear video frameworks and scripts that speak directly to who you want to work with.

Workshop + Q&A + LIVE 🚀

Content, Niches & ICA Breakthrough

A powerhouse session where we review your content pillars, daily posting plan, niche positioning, ZIP-code farming, micro-niches, “Local Expert” messaging, and all three ICAs. We refine your content strategy, tighten your messaging, check your landing pages, and make sure your lead-gen and agent-attraction content is dialed in and ready to scale.

March

🔥 Content Creation 🔥

Week 1
Reels 101 for Realtors

Learn how to film, edit, and publish Reels using Instagram + CapCut, find and save trending sounds, write strong hooks with ChatGPT, show up confidently on camera with the right equipment, and follow a daily Reel-a-day posting system.

Week 2
Reels for Buyer Leads

Create high-converting Reels; ManyChat keywords that convert Reel views into real buyer leads; and leads into clients.

 

Week 3
Reels for Seller Leads

Learn how to use ChatGPT to generate 10 seller-focused lead generation Reel ideas. You’ll learn proven content prompts to attract homeowners, plus how to add a clear CTA like “DM me ‘SELLER’” and set up a ManyChat keyword automation (SELLER) to capture and convert leads efficiently.

Week 4
Reels for Agent Attraction

This week’s training will focus on using ChatGPT to create 10 Reel ideas for agent attraction and partnership growth. You’ll learn how to showcase your upline’s value, explain why eXp and your team stand out, and share real stories around revenue share (with proper disclaimers). The session will also cover adding a CTA like “DM me ‘PARTNER’,” setting up ManyChat automation with the keyword PARTNER, and building systems for new agents through downline social accounts, lead tracker videos, and updated onboarding resources.

Workshop + Q&A + LIVE 🚀

Reels, Funnels & Conversion Optimization

This live call is all about execution: we audit your Reels (hooks, pacing, editing, confidence, CTA placement), your IDX landing pages, seller-value funnels, ManyChat keywords, home-value pages, and agent-attraction Reels. You get real-time corrections, personalized feedback, and a clear action plan to turn videos into daily leads.

April

🔥 Copywriting Mastery 🔥

Week 1
Copywriting Foundations

Master the systems behind clear, high-converting communication. Learn how to make ChatGPT sound like you so your content stays authentic, break down the five core elements that drive conversions, craft a compelling one-pager that positions your offer with clarity, and optimize your email signature into a subtle but powerful conversion tool.

Week 2
Website Copy (Authority + Conversion)

Master the foundation of your online presence. Learn how to structure a high-converting homepage that guides visitors toward action, craft a clear and compelling one-pager that communicates your value instantly, and implement foundational SEO principles to increase visibility and attract the right audience.

Week 3
Social Media + Ads Copy

Build content that captures attention and drives action. Learn how to craft engaging organic social posts, write compelling ads, and use high-converting hook formulas to stop the scroll. You’ll also refine your one-pager for stronger positioning and customize GPT to generate content that aligns with your voice and goals.

Week 4
Emails

Master email as a revenue channel. Understand the strategy behind effective email marketing, learn a proven structure that drives engagement, craft subject lines that get opened, and identify the key metrics you should be tracking. You’ll also implement an email tracking system to measure performance and optimize for results.

Workshop + Q&A + LIVE 🚀

Mastering Copywriting

Unlock the secrets to writing copy that converts! In this live training, I’ll share proven strategies for crafting high-converting email sequences, website copy, social media posts, and ads. Whether you’re a beginner or pro, you’ll walk away with the tools to drive engagement and boost sales across every platform.

May

🔥 Content that Converts 🔥

Week 1
Carousel Posts (High Save Content)

Learn how to create high-converting carousel posts that grab attention and drive engagement. You’ll discover why carousels work, how they let you share more ideas and details, and how to connect with your audience. Plus, you’ll see how to craft a strong CTA, use ManyChat Keywords, and incorporate market stats and neighborhood breakdowns into your content.

Week 2
Storytelling Posts

Learn to create powerful storytelling posts by sharing your personal journey—like your immigrant story, why you became a realtor, and turning failure into success. You’ll get a one-pager with up to 10 storytelling ideas and a video breaking down how to use them effectively.

Week 3
Daily Production Stories Strategies

Master the art of staying top of mind with daily production stories. In this session, you’ll learn how to use story features like tagging, polls, and asking questions to engage your audience. You’ll get a one-pager with story ideas and a strategy to post regularly by setting a timer every 2 hours (8am-6pm) until it becomes second nature.

Week 4
Highlights & Pinned Strategy

Create your “Root Story” with 10 key life moments, then make an intro reel and share how people can work with you. Save it to Highlights, including Buyers, Sellers, About, Team/EXP, Testimonials, Local Business Features, and Homes. You’ll also learn how to create a carousel for your Agent Attraction Highlights and set up your profile highlights effectively.

Workshop + Q&A + LIVE 🚀

Reels, Funnels & Conversion Optimization

This live call is all about execution: we audit your Reels (hooks, pacing, editing, confidence, CTA placement), your IDX landing pages, seller-value funnels, ManyChat keywords, home-value pages, and agent-attraction Reels. You get real-time corrections, personalized feedback, and a clear action plan to turn videos into daily leads.

June

🔥 Local Brand Domination 🔥

Week 1
Understanding Your Local Market

Define your price ranges and niche, then use my script to identify where your ideal clients are. Create a 90-day marketing plan with my script and learn how to understand your local market to effectively target your audience.

Week 2
Agent Attraction Hashtag Domination Video

Create a ChatGPT script to help you dominate hashtags for your ideal clients, brokerage, real estate, and personal brand. You’ll also create an “Agent Attraction Hashtag Domination” video, or repurpose one from the AA Bootcamp, to show you how to use these hashtags for better visibility and engagement.

Week 3
Local Google Strategy

Optimize your Google Business Profile by sending review links to customers and posting the same content from Meta. Use weekly review videos and email scripts from the GBC AA to boost engagement. Implement this local Google strategy to enhance your online presence and attract more local clients.

Week 4
Emails

Master email as a revenue channel. Understand the strategy behind effective email marketing, learn a proven structure that drives engagement, craft subject lines that get opened, and identify the key metrics you should be tracking. You’ll also implement an email tracking system to measure performance and optimize for results.

Workshop + Q&A + LIVE 🚀

Mastering Copywriting

Unlock the secrets to writing copy that converts! In this live training, I’ll share proven strategies for crafting high-converting email sequences, website copy, social media posts, and ads. Whether you’re a beginner or pro, you’ll walk away with the tools to drive engagement and boost sales across every platform.

Content Calendar for the rest of the year will be out soon 🔥

Welcome to

The Social Media challenge

In 2026, we’re focusing on Social Media for the entire year!

You’ll get weekly trainings and monthly LIVE sessions to master your brand and build a strong online presence.

We’ll cover everything from setting up your account to content creation and automation, and each monthly LIVE will go even deeper into the topic, giving you the chance to ask questions, get feedback on your account, and really refine your strategy. 

We are going to spend an entire year working on your social media together! This program will take you from the basics to advanced skills like hashtag research, creating engaging content, and automating your systems. Think of it as going from kindergarten to Social Media PhD! 😜

We’ll also dive into integrating your CRM, email automation, ManyChat keywords, and DM systems to boost outreach and follow-up. Year-to-date, almost 7 million emails have been sent, and you’ll learn exactly how we’ve done it so you can build your own. 

This challenge is about creating a sustainable, automated business that works for you.

As a bonus, I’m doing a social media audit for the first 100 people who join. If you want personalized feedback on your Instagram, now’s the time to jump in!

Ready to build your social media empire from scratch? Join today and start 2026 with a strategy that takes your Instagram to new heights!

*Already a GoGet'Em Community member? This product is included at no extra cost.

I’m Gogo Bethke. Over the last 14 years I’ve built my real-estate empire the “old-school but organic” way: using Instagram and Facebook to generate leads, close deals, and attract agents under the @gogosrealestate brand. YTD, my #teamgogo organization has transacted nearly $3.2 billion in real estate, with 1,457 agents in my organization, and a yearly income from commissions and revenue-share that turned into a 7-figures. I did all this without paid ads, just smart posting, consistency, and relationships. 

 Also when I had my local team; Gogo’s Real Estate Team up in MI, I never paid for leads, never been a Zillow agent. I fed all the leads to them organically and in one of the years, we made $500K GCI. 

 Now, I’m opening the doors to you with “Gogo’s 2026 Social Media Challenge”. Over 50 weeks, you get video-based training released weekly, plus one monthly LIVE where I show you exactly what I did (and still do) to build a brand and business that dominates locally and globally.

 If you commit and follow the steps, you’ll learn to consistently generate buyer, seller, and agent leads. You’ll have the tools to become a top-producing realtor and eventually a household name in your market, with the ability to build your own local team + international downline.

 I can’t promise magic (I’m not legally allowed), but these are exactly the steps I took. If you apply them with hustle and integrity, I’m confident you’ll hit similar results… maybe even faster than me, because you have a blueprint I had to figure out piece by piece.

If you’re serious about building your solid brand in 2026, transactions, and a team that lasts, this is your moment. Click APPLY NOW and let’s build your empire together.

90k

Instagram Followers

2.5M

Impressions in 90 Days

1400+

Agents Attracted

*Already a GoGet'Em Community member? This product is included at no extra cost.

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frequently asked questions

Who is this challenge for?

This challenge is for Realtors who want to generate more leads, attract more agents, build a stronger personal brand, and finally understand how to use Instagram the right way.

No, you can be from any brokerage and anywhere in the world. The challenge and the trainings are not specific to eXp.

You’ll learn everything from Instagram foundations and account setup to content pillars, Reels 101, storytelling, hashtags, automation, DM flows, copywriting, designs, email systems, and how to scale your brand to attract both clients and agents.

No worries, you get access to all the video trainings. You can jump in anytime and catch up at your own pace.

You’ll get weekly pre-recorded trainings + one monthly LIVE session with Gogo where we dive deeper into that month’s topic.

Most weekly trainings are short and straight to the point, usually 5 to 15 minutes. The monthly LIVE sessions are about one hour.

Nope! We start from the absolute basics and go all the way to advanced systems. You can be a total beginner or already posting consistently, you’ll learn something either way.

No fancy cameras or setups required. If you have a phone and a computer with good internet signal, you’re ready.

All LIVE sessions will be recorded and uploaded to the platform, so you can watch the replay anytime.

Instagram is the main focus, that’s where we go deep with strategy, content, automation, and lead/agent attraction. But you’ll also learn how to keep an active presence on your other platforms and how to use email marketing systems to stay top-of-mind with your audience.

*Already a GoGet'Em Community member? This product is included at no extra cost.