Gogo's Social Media Challenge 2026
Build a marketing strategy that generates real estate leads, even while you sleep.
You get a new module every month.
You get accountability.
You get a brand audit by Gogo when you join NOW.
Get a FREE Audit by Gogo by signing up today
Exclusive $10 OFF for GoldBar LIVE Attendees
$799/yr
$719/yr
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Here's what you'll learn in this 1 year program:
Master the art of authentic luxury content: Make yourself the only realtor your dream clients want to follow.
Articulate the unspoken desires of the luxury buyer so perfectly that your content does the qualifying for you, turning high-end leads into committed listings.
Set up smart automations and integrations that move your leads from Instagram/Facebook into your funnel, even while you sleep.
⚠️ I will personally audit 10 of you ⚠️
get your free brand audit
Out of everyone who joins the “Gogo’s Social Media Challenge 2026”, 10 of you will be hand-selected to receive a full audit personally done by me: your business, your brand, your content, your social media platforms, EVERYTHING. I’m diving into your strategy the same way I do with my high-level clients, and I’ll tell you exactly what’s working, what’s slowing you down, and what needs to change so you can grow faster. If you’ve ever wanted my eyes on your business, this is YOUR chance, and yes, we’ll go over it LIVE.
Get a FREE Audit by Gogo by signing up today
I’m Gogo Bethke. Over the last 14 years I’ve built my real-estate empire the “old-school but organic” way: using Instagram and Facebook to generate leads, close deals, and attract agents under the @gogosrealestate brand. YTD, my #teamgogo organization has transacted over $12 billion in real estate, with 1,600+ agents in my organization, and a yearly income from commissions and revenue-share that turned into a 7-figures. I did all this without paid ads, just smart posting, consistency, and relationships.
Also when I had my local team; Gogo’s Real Estate Team up in MI, I never paid for leads, never been a Zillow agent. I fed all the leads to them organically and in one of the years, we made $500K GCI.
Now, I’m opening the doors to you with “Gogo’s 2026 Social Media Challenge”. Over 50 weeks, you get video-based training released weekly, plus one monthly LIVE where I show you exactly what I did (and still do) to build a brand and business that dominates locally and globally.
If you commit and follow the steps, you’ll learn to consistently generate buyer, seller, and agent leads. You’ll have the tools to become a top-producing realtor and eventually a household name in your market, with the ability to build your own local team + international downline.
I can’t promise magic (I’m not legally allowed), but these are exactly the steps I took. If you apply them with hustle and integrity, I’m confident you’ll hit similar results… maybe even faster than me, because you have a blueprint I had to figure out piece by piece.
If you’re serious about building your solid brand in 2026, transactions, and a team that lasts, this is your moment. Click APPLY NOW and let’s build your empire together.
90k
Instagram Followers
2.5M
Impressions in 90 Days
1600+
Agents Attracted
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Welcome to
The Social Media challenge
Dive deep into social media with Gogo’s Social Media Challenge – a full year of mastering strategies that will transform your online presence as a luxury agent!
You’ll get weekly trainings and monthly LIVE sessions to master your brand and build a strong online presence that commands attention in the high-end market. We’ll cover everything from setting up your account to content creation and automation. Each monthly LIVE will give you the chance to ask questions, get feedback on your account, and really refine your strategy.
We’re going to spend an entire year working on your social media together! This program will take you from the fundamentals to advanced skills like hashtag research, creating engaging content for luxury listings, and automating your systems. Think of it as going from kindergarten to Social Media PhD! 😜
We’ll also dive into integrating your CRM, email automation, ManyChat keywords, and DM systems to boost outreach and follow-up with your high-net-worth clients. Year-to-date, almost 7 million emails have been sent, and you’ll learn exactly how we’ve done it so you can build your own.
This challenge is all about creating a sustainable, automated business that works for you.
As a bonus, I’m doing an audit call for the first 10 luxury realtors who join. If you want personalized feedback on your brand (social media, website, business card, everything related to your brand), now’s the time to jump in!
Ready to build your social media empire from scratch? Join today and start with a strategy that takes your social media to new heights!
Get a FREE Audit by Gogo by signing up today
CLICK TO View 2026 Training Calendar
January
🔥 Brand Audit Month 🔥
In January, we’re laying the foundation for a powerful, recognizable online presence. This challenge walks you step-by-step through a full brand audit so your business looks consistent, professional, and trustworthy everywhere you show up online.
What you’ll learn:
How to audit and align your brand across all platforms so everything matches (photos, usernames, bios, and contact info)
How to create a complete brand kit, brand tracker, and growth spreadsheet to stay organized and consistent
How to properly set up and optimize key platforms like Instagram, Facebook, Google Business, LinkedIn, and YouTube
How to clean up outdated branding, upgrade your bio, and position your brand for credibility, visibility, and growth
Month 1
The Fundamentals
Week 1
Brand Sync Audit
Match your entire online identity: pro headshot, same username everywhere, unified bio, consistent cover photos with QR/phone/website, Google My Business setup, branded email, smart-number setup, and a fully updated brand kit + profile links across IG, FB, YouTube, website, and KVCore.
Week 2
High-Converting Bio Setup
Create a dual-purpose bio (“Buy/Sell + Agent Attraction), correct links + contact info.
Week 3
Build Your Lead-Gen Funnel (IDX)
Set up your KVCore/Lofty IDX pages for Buyer/Seller lead generation. Attach each link to your bio so your profile becomes a 24/7 lead-generation machine.
Week 4
Build Your Agent Attraction Funnel
Create your full eXp funnel, your story, proof, value, support system, a “Book a 30-min Call” link, ManyChat keyword EXP automation, CRM Grow integration, funnel template access, and add your eXp link to your IG profile.
Workshop + Q&A + LIVE 🚀
Brand, Bio & Funnels Audit
A full deep-dive where we audit your entire online presence; brand kit, username consistency, bios, contact info, cover photos, Google My Business, IDX pages, and your agent-attraction funnel. We fix what’s broken, tighten what’s sloppy, and make sure every link, CTA, and asset is set up correctly so your profiles are built to convert.
Month 2
Content Pillars
Week 1
Your Content Pillars for Lead Gen
This week, you’ll learn how to build a consistent, high-impact video content strategy, from daily posting schedules and Google Calendar planning to creating engaging listing, market, and neighborhood videos. We’ll cover buyer and seller education, price-based home searches, holiday and local business content, relationship-building video strategies, and tracking your growth from activity to results.
Week 2
Your Content Pillars for Agent Attraction
Master agent attraction through strategic video content, including lifestyle, culture, testimonials, and compliant income proof. Using eXp as a case study, you’ll learn how to explain any brokerage’s model, numbers, and benefits, and position your value clearly and confidently.
Week 3
Build Your Local Farm Identity (Real Estate)
Clarify your target market by defining core ZIP codes and micro-niches, creating a strong local expert brand, and building simple one-page assets. Learn hashtag strategy, competitor research, and how to create custom funnels that drive consistent leads.
Week 4
Ideal Client Avatar (ICA) - Buyers, Sellers, Agents
Identify and attract the right buyers, sellers, and agents by defining your ideal audiences and using clear video frameworks and scripts that speak directly to who you want to work with.
Workshop + Q&A + LIVE 🚀
Content, Niches & ICA Breakthrough
A powerhouse session where we review your content pillars, daily posting plan, niche positioning, ZIP-code farming, micro-niches, “Local Expert” messaging, and all three ICAs. We refine your content strategy, tighten your messaging, check your landing pages, and make sure your lead-gen and agent-attraction content is dialed in and ready to scale.
Month 3
Reels Mastery
Week 1
Reels 101 for Realtors
Learn how to film, edit, and publish Reels using Instagram + CapCut, find and save trending sounds, write strong hooks with ChatGPT, show up confidently on camera with the right equipment, and follow a daily Reel-a-day posting system.
Week 2
Reels for Buyer Leads
Create high-converting Reels; ManyChat keywords that convert Reel views into real buyer leads; and leads into clients.
Week 3
Reels for Seller Leads
Learn how to use ChatGPT to generate 10 seller-focused lead generation Reel ideas. You’ll learn proven content prompts to attract homeowners, plus how to add a clear CTA like “DM me ‘SELLER’” and set up a ManyChat keyword automation (SELLER) to capture and convert leads efficiently.
Week 4
Reels for Agent Attraction
This week’s training will focus on using ChatGPT to create 10 Reel ideas for agent attraction and partnership growth. You’ll learn how to showcase your upline’s value, explain why eXp and your team stand out, and share real stories around revenue share (with proper disclaimers). The session will also cover adding a CTA like “DM me ‘PARTNER’,” setting up ManyChat automation with the keyword PARTNER, and building systems for new agents through downline social accounts, lead tracker videos, and updated onboarding resources.
Workshop + Q&A + LIVE 🚀
Reels Mastery
This LIVE call is all about Reels and execution. We audit your hooks, pacing, editing, camera confidence, and CTA placement in real time. You get direct corrections, personalized feedback, and a clear action plan so you can create and edit Reels that actually stop the scroll, build authority, and turn attention into daily leads.
Month 4
Copywriting Mastery
Week 1
Copywriting Foundations
Master the systems behind clear, high-converting communication. Learn how to make ChatGPT sound like you so your content stays authentic, break down the five core elements that drive conversions, craft a compelling one-pager that positions your offer with clarity, and optimize your email signature into a subtle but powerful conversion tool.
Week 2
Website Copy (Authority + Conversion)
Master the foundation of your online presence. Learn how to structure a high-converting homepage that guides visitors toward action, craft a clear and compelling one-pager that communicates your value instantly, and implement foundational SEO principles to increase visibility and attract the right audience.
Week 3
Social Media
Build content that captures attention and drives action. Learn how to craft engaging organic social posts, write compelling captions, and use high-converting hook formulas to stop the scroll. You’ll also refine your one-pager for stronger positioning and customize GPT to generate content that aligns with your voice and goals.
Week 4
Emails
Master email as a revenue channel. Understand the strategy behind effective email marketing, learn a proven structure that drives engagement, craft subject lines that get opened, and identify the key metrics you should be tracking. You’ll also implement an email tracking system to measure performance and optimize for results.
Workshop + Q&A + LIVE 🚀
Mastering Copywriting
Unlock the secrets to writing copy that converts! In this live training, I’ll share proven strategies for crafting high-converting email sequences, website copy, social media posts, and ads. Whether you’re a beginner or pro, you’ll walk away with the tools to drive engagement and boost sales across every platform.
Month 5
Social Media Strategy
Week 1
Carousel Posts (High Save Content)
Learn how to create high-converting carousel posts that grab attention and drive engagement. You’ll discover why carousels work, how they let you share more ideas and details, and how to connect with your audience. Plus, you’ll see how to craft a strong CTA, use ManyChat Keywords, and incorporate market stats and neighborhood breakdowns into your content.
Week 2
Storytelling Posts
Learn to create powerful storytelling posts by sharing your personal journey—like your immigrant story, why you became a realtor, and turning failure into success. You’ll get a one-pager with up to 10 storytelling ideas and a video breaking down how to use them effectively.
Week 3
Daily Production Stories Strategies
Master the art of staying top of mind with daily production stories. In this session, you’ll learn how to use story features like tagging, polls, and asking questions to engage your audience. You’ll get a one-pager with story ideas and a strategy to post regularly by setting a timer every 2 hours (8am-6pm) until it becomes second nature.
Week 4
Highlights & Pinned Strategy
Create your “Root Story” with 10 key life moments, then make an intro reel and share how people can work with you. Save it to Highlights, including Buyers, Sellers, About, Team/EXP, Testimonials, Local Business Features, and Homes. You’ll also learn how to create a carousel for your Agent Attraction Highlights and set up your profile highlights effectively.
Workshop + Q&A + LIVE 🚀
Month 6
Local Brand Domination
Week 1
Becoming the Expert in Your Local Market
Define your price ranges and niche, then use my script to identify where your ideal clients are. Create a 90-day marketing plan with my script and learn how to understand your local market to effectively target your audience.
Week 2
How to Create Effective Local Event Reels
You’ll learn why local event reels are essential for realtors and how to craft engaging videos that capture your community’s attention. We’ll also show you how to measure success and analyze engagement to ensure your content is driving results. By the end of the week, you’ll have the tools to create impactful reels that strengthen your connection with your local market.
Week 3
Promoting Local Branding through Storytelling
You’ll learn how to create authentic and engaging client success stories that highlight both your clients and the local area. We’ll guide you through structuring the perfect success story, using client testimonials and local interviews to build trust and grow your personal brand. Plus, we’ll show you how to use visual content to enhance your storytelling and make a lasting impact in your local market.
Week 4
Local Hashtag Domination
Create a ChatGPT script to help you dominate local hashtags for your target neighborhood, community events, and regional real estate market. You’ll also create a ‘Local Market Hashtag Domination’ video, or repurpose one from our training, to show you how to use these hyper-local tags to increase your visibility and engagement with local homeowners and future buyers.
Workshop + Q&A + LIVE 🚀
Month 7
Local Google Strategy
Week 1
Google Business Profile for Realtors
Learn how to set up and optimize your Google Business Profile to increase visibility and attract local clients, driving more leads to your real estate business.
Week 2
The Local Authority Strategy
Discover how to position yourself as the go-to local expert, build trust with your community, and stand out from competitors in your area.
Week 3
Leveraging Google Reviews
Understand the power of Google Reviews, how to encourage positive feedback from clients, and how to use reviews to build credibility and attract more business.
Week 4
How to Track Leads From Google
Learn effective methods to track and analyze leads coming from Google, ensuring you’re capturing valuable data and optimizing your lead generation efforts.
Workshop + Q&A + LIVE 🚀
Month 8
Youtube Mastery
Week 1
The 10 Videos Every Realtor Should Record First
Learn which essential videos to create that will establish your brand, build trust, and engage potential clients right from the start.
Week 2
YouTube SEO for Realtors (How to Rank on YouTube)
Discover how to optimize your YouTube content to rank higher in search results, making it easier for potential clients to find you.
Week 3
How to Create YouTube Thumbnails That Get Clicks
Master the art of designing eye-catching thumbnails that drive more clicks, increasing views and boosting your video performance on YouTube.
Week 4
YouTube Analytics Realtors Should Actually Care About
Learn how to interpret key YouTube analytics to measure your video performance, optimize your content strategy, and attract more potential clients.
Workshop + Q&A + LIVE 🚀
Month 9
ADs Mastery
Week 1
Ads Foundations for Realtors
Understand the basics of running effective ads, from setting up campaigns to targeting the right audience, to drive more leads and grow your real estate business.
Week 2
Buyer Lead Ads
Learn how to create ads that attract qualified buyers, targeting the right demographics and compelling them to take action and inquire about your listings.
Week 3
Seller Lead Ads
Master the strategies for running ads that generate seller leads, helping you connect with homeowners ready to list their properties with you.
Week 4
Agent Attraction Ads
Discover how to create ads that attract high-quality agents to join your team, positioning your business as a top opportunity in the real estate industry.
Workshop + Q&A + LIVE 🚀
Month 10
Email Mastery
Week 1
Email List Building & Segmentation
Learn how to effectively build and segment your email list to target the right people with the right message, boosting engagement and conversions.
Week 2
Automation & Drip Campaigns
Discover how to automate your email marketing and create drip campaigns that nurture leads, saving you time while driving consistent results.
Week 3
Analytics & Testing
Master how to track and analyze your email campaigns’ performance, and how to use A/B testing to optimize your results for maximum impact.
Week 4
Deliverability & Spam Avoidance
Learn strategies to ensure your emails land in inboxes, avoid spam filters, and improve deliverability rates to keep your audience engaged.
Workshop + Q&A + LIVE 🚀
Month 11
Analytics + Optimization
Week 1
Content Performance Analysis
Learn how to measure the success of your content, track key metrics, and make data-driven decisions to enhance your content strategy.
Week 2
Audience Segmentation & Behavior Tracking
Understand how to segment your audience based on behavior and demographics, and use this data to tailor your marketing efforts for better engagement.
Week 3
Website & Social Traffic Analysis
Master the tools and techniques to analyze traffic to your website and social media channels, identifying trends and opportunities to grow your reach.
Week 4
Hashtag & Keyword Optimization
Discover how to optimize your hashtags and keywords to increase discoverability and drive more organic traffic to your posts, improving your overall content strategy.
Workshop + Q&A + LIVE 🚀
Month 12
Recap
Week 1
Review Your Marketing Year
Take a deep dive into your marketing performance over the past year, identifying wins, areas for improvement, and key takeaways to enhance your future strategy.
Week 2
Optimize & Refine Funnels
Learn how to analyze and optimize your sales funnels to increase conversions, ensuring a smooth process for turning leads into loyal clients.
Week 3
Plan Your 2027 Content & Campaigns
Get ahead of the game by planning your content and marketing campaigns for the next year, setting up a strategic roadmap to hit your business goals.
Week 4
Goal Setting & Strategy Alignment
Master the art of setting clear, actionable goals and aligning your marketing strategies to ensure everything works towards achieving your business objectives.
Workshop + Q&A + LIVE 🚀
frequently asked questions
Who is this challenge for?
This challenge is for Realtors who want to generate more leads, attract more agents, build a stronger personal brand, and finally understand how to use Instagram the right way.
Is this only for realtors from eXp?
No, you can be from any brokerage and anywhere in the world. The challenge and the trainings are not specific to eXp.
What will I learn during the year?
You’ll learn everything from Instagram foundations and account setup to content pillars, Reels 101, storytelling, hashtags, automation, DM flows, copywriting, designs, email systems, and how to scale your brand to attract both clients and agents.
What if I join late?
No worries, you get access to all the video trainings. You can jump in anytime and catch up at your own pace.
Are the trainings live or pre-recorded?
You’ll get weekly pre-recorded trainings + one monthly LIVE session with Gogo where we dive deeper into that month’s topic.
How long is each training?
Most weekly trainings are short and straight to the point, usually 5 to 15 minutes. The monthly LIVE sessions are about one hour.
Do I need to know anything about social media before joining?
Nope! We start from the absolute basics and go all the way to advanced systems. You can be a total beginner or already posting consistently, you’ll learn something either way.
Will I need special equipment?
No fancy cameras or setups required. If you have a phone and a computer with good internet signal, you’re ready.
What if I can’t make the monthly LIVE?
All LIVE sessions will be recorded and uploaded to the platform, so you can watch the replay anytime.
Is this only about Instagram?
Instagram is the main focus, that’s where we go deep with strategy, content, automation, and lead/agent attraction. But you’ll also learn how to keep an active presence on your other platforms and how to use email marketing systems to stay top-of-mind with your audience.