Visual Identity Starter Kit: Colors, Fonts & Templates
Visual Identity Starter Kit: Colors, Fonts & Templates
We all know people judge with their eyes first. Before they read your caption, click your bio link, or hear your pitch, they’ve already formed an opinion. And in the online world, that opinion comes down to how your brand looks. Instantly.
This is why your visual identity isn’t just about “looking pretty”. It’s a business strategy. It’s the reason someone scrolls past you or stops, pays attention, and thinks, “This person knows what they’re doing”.
Color: The mood your brand walks in with
Color is the first impression of your brand, and it speaks faster than text ever could. Every color sends a message, and your job is to make sure that message matches the experience you’re selling.
Start by choosing:
One dominant brand color that sets the tone
One or two supporting shades to create visual interest
A neutral base to keep things clean and cohesive
Then stick to that palette like your reputation depends on it. Every Instagram post, website button, email header, and slide deck should align. When your colors are all over the place, your brand looks just as scattered. When they’re consistent, you become instantly recognizable, and that’s the power of branding.
Your Brand’s Font
Fonts are more than just style, they’re how your brand sounds without speaking. Your typography should reinforce your authority, not fight for attention.
So don’t overcomplicate it. Mixing too many typefaces doesn’t look creative, it looks chaotic. The more consistent your typography is, the more professional and trustworthy your brand feels.
The Power of a Cohesive Look
When your brand shows up with the same look and feel across every platform your website, your socials, your emails, your offers, it builds subconscious trust.
Because in business, people don’t buy based on logic. They buy based on how you make them feel. And when your brand looks dialed-in, it will help them feel more secure, confident, and more likely to say yes.
And if you want to build a brand that really speaks to your people and it’s loyal to who you are at the same time, you need to join the GoGet’Em Community. With us you’ll get fast, focused trainings on brand strategy taught by real experts.
This isn’t about having a pretty feed. It’s about creating a visual identity that commands attention and opens doors before you even say a word.
Your next level starts with how you show up. If you’re ready to tighten up your look and let your visuals do the selling, click below to join us!
About the Author
Gogo Bethke is a self-made entrepreneur who built her American Dream from the ground up. She leads #teamgogo with 1,500+ agents and her local team, Gogo’s Real Estate. Known as the “Social Media Queen of Real Estate” with 85,000+ followers, she was named one of SUCCESS Magazine’s Top 125 Most Influential People. Gogo runs The Circle ⭕ Mastermind for top entrepreneurs, is a TEDx speaker, and hosts the Gogopreneur podcast. In 2023, she launched the GoGet’Em Community to share the strategies behind her success and help others grow their businesses.
