Personal Branding for Entrepreneurs: 5 Strategies That Actually Work

Most entrepreneurs think branding is about having a nice logo and pretty colors. That’s a mistake.

Your brand is the reason someone chooses you over your competitor. It’s the feeling you create, the reputation you build, and the way people remember you when you’re not in the room. And in the digital age, building a strong personal brand is one of the highest ROI moves you can make as a business owner.

Here are 5 branding strategies for small business owners and entrepreneurs that actually work and how you can implement them starting today.

1. Start with Brand Clarity

Before you touch a logo or post on social media, you need to be clear on what your brand stands for. Ask yourself:

What problem do I solve?
Who do I solve it for?
What values guide the way I do business?

Then, create a brand positioning statement:

“I help [audience] achieve [result] through [offer] in a way that’s [differentiator].”

Example:
“I help busy entrepreneurs build a personal brand that attracts clients organically without dancing on TikTok.”

This clarity becomes the foundation for your entrepreneur branding strategy across every platform.

2. Develop a Visual Identity That Matches Your Message

Visual branding is more than “make it pretty”. It’s about aligning your look with your message so you’re instantly recognizable and memorable.

At a minimum, develop:

A color palette that reflects your vibe (bold, soft, luxury, etc.)
2–3 fonts you use consistently across all platforms
A logo (if you’re a solopreneur, even a signature-style name works)

Use these elements on your:

Website
Instagram feed
Lead magnets
Business cards (if you use them)
Zoom backgrounds

Consistency builds trust. People need to see the same visual message at least 7–10 times before it sticks.

3. Optimize Your Online Presence for Visibility

Your online branding for business should make it effortless for someone to know:

Who you are
What you do
Who you help
What to do next

Here’s a checklist:
✅ Instagram bio with keywords + a clear CTA
✅ LinkedIn headline that states the transformation you offer
✅ Link in bio (or ManyChat keywords) with working links to offers, freebies, or services
✅ Website homepage with a punchy tagline and opt-in form
✅ Google Business profile if you serve local clients

If your online presence doesn’t scream professional, trusted, and memorable within 5 seconds, you’re losing leads.

4. Show Your Face—and Your Values—Consistently

People don’t trust faceless businesses. They trust humans.

If you want to build a personal brand, start showing up as the face of your business. Share:

Your story (why you started)
Your process (how you help)
Your people (clients, partners, team)
Your personality (what makes you you)

The best social media branding tips boil down to one rule: document more than you create.

Show the work behind the scenes. Talk about your wins and your lessons. Share content that teaches, connects, or inspires.

5. Create a Content Strategy That Builds Authority

Your content should do three things:

Attract your ideal audience
Teach them something valuable
Move them closer to a sale

Here’s a simple weekly breakdown:

1 Value Post (how-to, myth-busting, tips)
1 Story Post (share a lesson from your journey)
1 Offer Post (promote a freebie, product, or service)
1 Engagement Post (poll, question, behind-the-scenes)

Repeat. Tweak. Stay consistent. That’s how you build a brand people trust.

Want Help Putting This Into Action?

If you’re tired of Googling your way through branding and want real guidance from people who’ve actually built brands that convert, the GoGet’Em Community was built for you.

We’ve got:

🔥 On-demand branding trainings made for entrepreneurs

💬 Weekly live sessions where you can ask your questions and get feedback

📚 Templates, resources, and checklists you can plug and play

💡 A network of smart, ambitious business owners to support you

It’s like your personal business school… with people who actually care if you win.

👉 Join the GoGet’Em Community and start building a personal brand that opens doors, closes deals, and builds a legacy.

About the Author

Gogo Bethke is a self-made entrepreneur who built her American Dream from the ground up. She leads #teamgogo with 1,500+ agents and her local team, Gogo’s Real Estate. Known as the “Social Media Queen of Real Estate” with 85,000+ followers, she was named one of SUCCESS Magazine’s Top 125 Most Influential People. Gogo runs The Circle ⭕ Mastermind for top entrepreneurs, is a TEDx speaker, and hosts the Gogopreneur podcast. In 2023, she launched the GoGet’Em Community to share the strategies behind her success and help others grow their businesses.