How to Create a Marketing Strategy That Actually Grows Your Business
How to Create a Marketing Strategy That Actually Grows Your Business
Most entrepreneurs say they’re “doing marketing”.
They’re posting here and there. Running ads sometimes. Sending an occasional email. Maybe updating their website once a year.
That’s activity. Not strategy.
A real marketing strategy connects your offer, your audience, and your revenue goals into one clear plan. It tells you what to focus on, what to ignore, and how to measure whether your efforts are actually working.
1. Start With Revenue, Not Content
Before you decide what to post or where to show up, answer this:
How much revenue are you trying to generate in the next 90 days?
Your marketing strategy should reverse-engineer from:
- Revenue target
- Average sale price
- Number of clients needed
- Conversion rate
When you know how many clients you need, marketing stops being vague and becomes measurable.
2. Define Exactly Who You’re Targeting
If your marketing speaks to everyone, it connects with no one.
A strong business marketing strategy clearly defines:
- Who your ideal client is
- What problem they’re actively trying to solve
- What stage of awareness they’re in
Are they beginners? Are they scaling? Are they overwhelmed? Are they already investing?
The more precise you are, the easier it becomes to create content and messaging that resonates.
3. Choose Fewer Channels, Not More
One of the biggest mistakes entrepreneurs make is trying to be everywhere.
You don’t need:
- Every social platform
- Every ad channel
- Every trending tactic
You need 1–2 core channels that match:
- Where your audience spends time
- What type of content you can consistently produce
- Your current capacity
Consistency beats expansion every time.
4. Build a Simple Customer Journey
Marketing isn’t just about visibility. It’s about movement.
A strong marketing plan includes:
- Awareness: How people discover you
- Nurture: How they learn to trust you
- Conversion: How they become paying clients
This might look like:
- Blog content for SEO
- Email marketing to nurture leads
- A clear offer page or sales call process
Without a defined journey, people consume your content but never take the next step.
5. Align Content With Conversion
Not all content drives growth.
Some content builds authority.
Some builds trust.
Some drives action.
Your content marketing strategy should include:
- Educational pieces that position you as an expert
- Personal stories that create connection
- Direct offers that invite action
If you only educate but never invite people to work with you, growth slows down.
6. Track the Right Marketing Metrics
You don’t need to obsess over vanity metrics.
Focus on:
- Leads generated
- Cost per lead (if using ads)
- Conversion rate
- Revenue per client
- Customer lifetime value
These numbers tell you whether your marketing strategy is actually growing your business or just keeping you busy.
7. Create a 90-Day Execution Plan
Strategy without execution is just theory.
Break your marketing plan into:
- Weekly content themes
- Monthly campaign focus
- Clear launch or promotional windows
When you operate in 90-day sprints, you can test, adjust, and improve much faster than annual guessing.
Conclusion: Strategy Creates Stability
When you have a real marketing strategy in place, your business stops relying on random spikes of attention.
You know:
- Where your leads are coming from
- How they’re being nurtured
- What drives conversions
That level of clarity builds predictable growth instead of unpredictable income.
Build a Marketing Machine, Not Just Momentum
Inside the GoGet’Em Community, entrepreneurs learn how to build marketing systems that connect visibility to revenue, not just engagement.
If you’re ready to move beyond random posting and start operating with a real growth strategy, this is where that shift begins.
Join the GoGet’Em Community and build a marketing plan that actually scales.
About the Author
Gogo Bethke is a self-made entrepreneur who built her American Dream from the ground up. She leads #teamgogo with 1,500+ agents and her local team, Gogo’s Real Estate. Known as the “Social Media Queen of Real Estate” with 85,000+ followers, she was named one of SUCCESS Magazine’s Top 125 Most Influential People. Gogo runs The Circle ⭕ Mastermind for top entrepreneurs, is a TEDx speaker, and hosts the Gogopreneur podcast. In 2023, she launched the GoGet’Em Community to share the strategies behind her success and help others grow their businesses.
