How to Craft Offers Your Audience Actually Wants (And Can’t Wait to Buy)

Have you ever looked at your offer and thought, “I know it’s good, so why isn’t it converting?”

Usually, the problem isn’t the product, it’s the positioning. Let me explain.

People buy when it solves a problem they are actively experiencing, and they believe your product or your service is what can help them solve it.

So let’s talk about how to craft offers that your audience actually wants.

Start With What They’re Already Struggling With

Your offer becomes instantly more compelling when it’s built around something your audience isn already trying to change.

Think about your ideal client for a moment. Ask yourself:

What are they frustrated with right now?
What are they tired of trying to fix on their own?
What keeps repeating for them month after month?

If you solve that, your offer becomes relevant. For example:

Weak offer angle:

“Learn how to create social media content”

Strong offer angle:

“Learn how to create content that attracts clients in 20 minutes a day.”

Same topic, but totally different pull.

One sounds like information. The other sounds like relief, and people buy relief.

Make Your Offer the Bridge

Your audience is standing somewhere right now, maybe overwhelmed, unsure, or stuck. Your offer is the bridge that helps them cross to where they want to be.

So your messaging should clearly state:

Where they are now → Where they want to go → How your offer moves them there

Increase the Perceived Value, Not the Price

A high-value offer isn’t about stacking endless features. It’s about providing the right pieces that make the transformation easier.

Ask yourself: “What would make this feel easier for them?”

Your answer might be:

Templates
Workflows
Scripts
Checklists
1:1 support
Community access
Personalized feedback

These remove friction, the #1 thing that stops people from buying. When the experience feels easier, the offer feels more valuable.

Use Real Stories to Build Trust Naturally

When someone sees another real person getting results, growing, succeeding, or simply feeling better because of your offer, it makes them trust it.

Think about when a friend recommends a restaurant, you don’t need a long sales pitch. You go because you trust them.

Testimonials work the same way. They help your audience think:

“If it worked for them, maybe it will work for me too.”

Create Urgency That Feels Respectful

People need a reason to act now, not “someday”, and it’s important to create that urgency without making them feel pressured or manipulated.

Try:

A bonus that expires
A limited number of spots for personal support
A price increase coming after enrollment

This doesn’t force them. It helps them make a decision instead of staying stuck in “thinking about it”.

Your Offer Should Feel Like an Invitation

When someone reads your offer, the goal isn’t: “Wow, this is impressive”

It’s: “This feels like it was made for me”

That is what creates resonance, and resonance leads to conversion.

Ready to Make Your Offers Magnetic?

Inside the GoGet’Em Community, we show you exactly how to take what you already do, like your skills, your experience, your voice, and turn it into a clear, compelling offer that clients actually want.

We cover:

How to set up your offer
How to sell it on social media
How to use Google SEO to increase your visibility
How to position yourself and create loyalty in your clients

& much more! Click below to join us today and get started!

About the Author

Gogo Bethke is a self-made entrepreneur who built her American Dream from the ground up. She leads #teamgogo with 1,500+ agents and her local team, Gogo’s Real Estate. Known as the “Social Media Queen of Real Estate” with 85,000+ followers, she was named one of SUCCESS Magazine’s Top 125 Most Influential People. Gogo runs The Circle ⭕ Mastermind for top entrepreneurs, is a TEDx speaker, and hosts the Gogopreneur podcast. In 2023, she launched the GoGet’Em Community to share the strategies behind her success and help others grow their businesses.