How to Create a Lead Magnet Your Dream Client Can’t Resist

Once you understand what a lead magnet is, the next step is making sure it actually attracts the right people. Because let’s be honest, not all downloads are created equal. You don’t want freeloaders. You want future buyers.

Here’s how to create a lead magnet that your dream client doesn’t just want, they need.

Step 1: Start With the End in Mind

Before you even brainstorm lead magnet ideas, think about your core offer. Your lead magnet should be the first step in the journey to your paid product or service.

Ask yourself:

What problem does my paid offer solve?
What’s a tiny slice of that solution I can give away for free?

Your lead magnet should feel like a quick win that naturally leads to wanting more.

Step 2: Know Their Pain (and Speak to It Directly)

The best lead magnets solve one urgent, specific, and painful problem your dream client is already trying to fix. Don’t guess. Look at:

Questions people ask you in the DMs
FAQ patterns from past clients
Polls and comments on your social posts
Google search autocomplete (seriously!)

If you’re inside the GoGet’Em Community, we even give you a worksheet to map this out step by step.

Step 3: Choose the Right Format

Pick a format that’s simple to create and easy to consume. A few of our favorites:

Checklists – fast and tactical
Quizzes – great for engagement and segmentation
Mini video series – shows your personality and builds trust
Swipe files or templates – perfect for done-for-you value

Don’t overthink it.

Step 4: Package It Like a Pro

You could have the best content in the world, but if your lead magnet looks boring, unclear, or outdated, no one’s going to download it.

Make sure it has:

A clear, benefit-driven title
Clean design (we love Canva templates)
An easy way to access it instantly

Step 5: Test, Refine, and Promote

Once it’s live, promote it like crazy on your website, Instagram bio, reels, everywhere.

Watch the metrics:

Opt-in rate
Click-throughs
Quality of leads (are they engaging afterward?)

If it’s not converting, tweak the title, change the format, or revisit the pain point.

Want Support While You Build Yours?

Inside the GoGet’Em Community, we’ll help you market and automate your lead magnet the right way with systems, design support, and proven strategies that convert.

If you’re ready to build a funnel that captures leads and turns them into clients — without the guesswork — come join us.

About the Author

Gogo Bethke is a self-made entrepreneur who built her American Dream from the ground up. She leads #teamgogo with 1,500+ agents and her local team, Gogo’s Real Estate. Known as the “Social Media Queen of Real Estate” with 85,000+ followers, she was named one of SUCCESS Magazine’s Top 125 Most Influential People. Gogo runs The Circle ⭕ Mastermind for top entrepreneurs, is a TEDx speaker, and hosts the Gogopreneur podcast. In 2023, she launched the GoGet’Em Community to share the strategies behind her success and help others grow their businesses.