How to Use Your Story to Attract High‑Value Clients

People buy your service, but before buying your services, they buy you. What you do, how and why you do it. A strong story doesn’t just attract attention, it creates a real connection. It shows your clients you understand them, that you’ve stood where they stand, and that you know how to get them to the other side.

This isn’t about hype. It’s about building trust before they even pick up the phone.

Your signature brand story works the same way, just in full color. When prospects hear why you do what you do, they get you, they trust you, and they feel fine paying for the help only you can give.

Why does your story sell better than any ad?

I bet you can name a brand right now that’s blowing up, people keep buying, keep loving it. Know why? Because when buyers feel connected, price stops being the dealbreaker.

So when you are building your brand, you need to think, what symbol do you want to be in people’s minds? When someone says your name, what’s the next word they think of? That’s the power of your story. It shapes how people see you and what they remember.

Good storytelling for entrepreneurs isn’t just nice to have, it’s a powerful strategy. Facts tell, stories sell!

Keep the story tight and human

You don’t need drama or fireworks. Start with the pain that forced you to change, share the moment you found your fix, and show the result you’re living now. One clean flow. Skip the fancy talk, drop the jargon, keep it real. That’s the combo that turns readers into believers.

Are you ready to attract clients with your story?

If you’re ready to get clear on your brand, shape a story that pulls in the clients you want, and stop guessing at what works, join the GoGet’Em Community. Inside, we help you turn your real journey into a brand that sticks, sells, and makes people say, “That’s who I need”. See you inside!

About the Author

Gogo Bethke is a self-made entrepreneur who built her American Dream from the ground up. She leads #teamgogo with 1,500+ agents and her local team, Gogo’s Real Estate. Known as the “Social Media Queen of Real Estate” with 85,000+ followers, she was named one of SUCCESS Magazine’s Top 125 Most Influential People. Gogo runs The Circle ⭕ Mastermind for top entrepreneurs, is a TEDx speaker, and hosts the Gogopreneur podcast. In 2023, she launched the GoGet’Em Community to share the strategies behind her success and help others grow their businesses.