Social Media Challenge 2026
Learn How to Grow Your Instagram/Facebook and Create a Social Media Strategy That Runs on Autopilot, Generating Leads, Attracting Agents, and Growing Your Real Estate Business
By the end of this challenge, you will be attracting clients and agents through your Instagram, creating content that actually converts, and building a system that brings in leads on autopilot.
*Already a GoGet'Em Community member? This product is included at no extra cost.
Here's what you'll learn in this 1 year program:
● Create authentic content so compelling, your ideal client will have no choice but to follow you.
● Use your posts to dive so deeply into the needs and pains of your ideal client that your copy will have them ready to become paying clients.
● Set up smart automations and integrations that move your leads from Instagram/Facebook into your funnel, even while you sleep.
The Social Media Challenge starts in January 2026
👇 Join now for a chance to be personally audited by Gogo! 👇
08/100 Spots Left
⚠️ I will personally audit 100 of you ⚠️
get your free brand audit
Out of everyone who joins the “Gogo’s Social Media Challenge 2026”, 100 of you will be hand-selected to receive a full audit personally done by me: your business, your brand, your content, your social media platforms, EVERYTHING. I’m diving into your strategy the same way I do with my high-level clients, and I’ll tell you exactly what’s working, what’s slowing you down, and what needs to change so you can grow faster. If you’ve ever wanted my eyes on your business, this is YOUR chance, and yes, we’ll go over it LIVE.
*Already a GoGet'Em Community member? This product is included at no extra cost.
2026 Training Calendar
January
🔥 Brand Audit Month 🔥
In January, we’re laying the foundation for a powerful, recognizable online presence. This challenge walks you step-by-step through a full brand audit so your business looks consistent, professional, and trustworthy everywhere you show up online.
What you’ll learn:
How to audit and align your brand across all platforms so everything matches (photos, usernames, bios, and contact info)
How to create a complete brand kit, brand tracker, and growth spreadsheet to stay organized and consistent
How to properly set up and optimize key platforms like Instagram, Facebook, Google Business, LinkedIn, and YouTube
How to clean up outdated branding, upgrade your bio, and position your brand for credibility, visibility, and growth
January
🔥 The Fundamentals 🔥
Week 1
Brand Sync Audit
Match your entire online identity: pro headshot, same username everywhere, unified bio, consistent cover photos with QR/phone/website, Google My Business setup, branded email, smart-number setup, and a fully updated brand kit + profile links across IG, FB, YouTube, website, and KVCore.
Week 2
High-Converting Bio Setup
Create a dual-purpose bio (“Buy/Sell + Agent Attraction), correct links + contact info.
Week 3
Build Your Lead-Gen Funnel (IDX)
Set up your KVCore/Lofty IDX pages for Buyer/Seller lead generation. Attach each link to your bio so your profile becomes a 24/7 lead-generation machine.
Week 4
Build Your Agent Attraction Funnel
Create your full eXp funnel, your story, proof, value, support system, a “Book a 30-min Call” link, ManyChat keyword EXP automation, CRM Grow integration, funnel template access, and add your eXp link to your IG profile.
Workshop + Q&A + LIVE 🚀
Brand, Bio & Funnels Audit
A full deep-dive where we audit your entire online presence; brand kit, username consistency, bios, contact info, cover photos, Google My Business, IDX pages, and your agent-attraction funnel. We fix what’s broken, tighten what’s sloppy, and make sure every link, CTA, and asset is set up correctly so your profiles are built to convert.
February
🔥 Identity & Confidence 🔥
Week 1
Your Content Pillars for Lead Gen
This week, you’ll learn how to build a consistent, high-impact video content strategy, from daily posting schedules and Google Calendar planning to creating engaging listing, market, and neighborhood videos. We’ll cover buyer and seller education, price-based home searches, holiday and local business content, relationship-building video strategies, and tracking your growth from activity to results.
Week 2
Your Content Pillars for Agent Attraction
Master agent attraction through strategic video content, including lifestyle, culture, testimonials, and compliant income proof. Using eXp as a case study, you’ll learn how to explain any brokerage’s model, numbers, and benefits, and position your value clearly and confidently.
Week 3
Build Your Local Farm Identity (Real Estate)
Clarify your target market by defining core ZIP codes and micro-niches, creating a strong local expert brand, and building simple one-page assets. Learn hashtag strategy, competitor research, and how to create custom funnels that drive consistent leads.
Week 4
Ideal Client Avatar (ICA) - Buyers, Sellers, Agents
Identify and attract the right buyers, sellers, and agents by defining your ideal audiences and using clear video frameworks and scripts that speak directly to who you want to work with.
Workshop + Q&A + LIVE 🚀
Content, Niches & ICA Breakthrough
A powerhouse session where we review your content pillars, daily posting plan, niche positioning, ZIP-code farming, micro-niches, “Local Expert” messaging, and all three ICAs. We refine your content strategy, tighten your messaging, check your landing pages, and make sure your lead-gen and agent-attraction content is dialed in and ready to scale.
March
🔥 Content Creation 🔥
Week 1
Reels 101 for Realtors
Learn how to film, edit, and publish Reels using Instagram + CapCut, find and save trending sounds, write strong hooks with ChatGPT, show up confidently on camera with the right equipment, and follow a daily Reel-a-day posting system.
Week 2
Reels for Buyer Leads
Create high-converting Reels; ManyChat keywords that convert Reel views into real buyer leads; and leads into clients.
Week 3
Reels for Seller Leads
Learn how to use ChatGPT to generate 10 seller-focused lead generation Reel ideas. You’ll learn proven content prompts to attract homeowners, plus how to add a clear CTA like “DM me ‘SELLER’” and set up a ManyChat keyword automation (SELLER) to capture and convert leads efficiently.
Week 4
Reels for Agent Attraction
This week’s training will focus on using ChatGPT to create 10 Reel ideas for agent attraction and partnership growth. You’ll learn how to showcase your upline’s value, explain why eXp and your team stand out, and share real stories around revenue share (with proper disclaimers). The session will also cover adding a CTA like “DM me ‘PARTNER’,” setting up ManyChat automation with the keyword PARTNER, and building systems for new agents through downline social accounts, lead tracker videos, and updated onboarding resources.
Workshop + Q&A + LIVE 🚀
Reels, Funnels & Conversion Optimization
This live call is all about execution: we audit your Reels (hooks, pacing, editing, confidence, CTA placement), your IDX landing pages, seller-value funnels, ManyChat keywords, home-value pages, and agent-attraction Reels. You get real-time corrections, personalized feedback, and a clear action plan to turn videos into daily leads.
April
🔥 Content Creation 🔥
Week 1
Carousel Posts (High Save Content)
This training will show you how to create a high-performing carousel using an existing example and explain why carousels work so well for engagement. You’ll learn how to share more value and details, connect with your audience, and add a strong CTA on the final slide using a ManyChat keyword. Topics will include market stats, neighborhood breakdowns, and revenue share.
Week 2
Storytelling Posts
Tell powerful, personal stories that connect: share your immigrant journey, why you became a realtor, and your journey from failure to success. We’ll guide you in creating long-form storytelling posts that truly engage your audience.
Week 3
Daily Stories Strategy
Keep your audience engaged daily with behind-the-scenes updates, market info, and personal moments. Learn how to use Instagram Stories effectively, with actionable tips like creating daily story buckets and using polls for more engagement.
Week 4
Intro Script (Your “Root Story”)
Craft your powerful intro video (your “Root Story”) and share how clients can work with you. Add your CTA and save it to your Highlights. This week, you’ll refine your personal story with bullet points, not a script, and upload it to IG.
Workshop + Q&A + LIVE 🚀
Mastering Content Creation & Personal Branding: From Carousels to Root Stories
During this live session, we’ll review your carousels, storytelling posts, daily Instagram Stories strategy, and intro videos. We’ll ensure your content is consistent, high-quality, and engaging, with plenty of time for live feedback and refinement.
Content Calendar for the rest of the year will be out soon 🔥
Welcome to
The Social Media challenge
In 2026, we’re focusing on Social Media for the entire year!
You’ll get weekly trainings and monthly LIVE sessions to master your brand and build a strong online presence.
We’ll cover everything from setting up your account to content creation and automation, and each monthly LIVE will go even deeper into the topic, giving you the chance to ask questions, get feedback on your account, and really refine your strategy.
We are going to spend an entire year working on your social media together! This program will take you from the basics to advanced skills like hashtag research, creating engaging content, and automating your systems. Think of it as going from kindergarten to Social Media PhD! 😜
We’ll also dive into integrating your CRM, email automation, ManyChat keywords, and DM systems to boost outreach and follow-up. Year-to-date, almost 7 million emails have been sent, and you’ll learn exactly how we’ve done it so you can build your own.
This challenge is about creating a sustainable, automated business that works for you.
As a bonus, I’m doing a social media audit for the first 100 people who join. If you want personalized feedback on your Instagram, now’s the time to jump in!
Ready to build your social media empire from scratch? Join today and start 2026 with a strategy that takes your Instagram to new heights!
*Already a GoGet'Em Community member? This product is included at no extra cost.
I’m Gogo Bethke. Over the last 14 years I’ve built my real-estate empire the “old-school but organic” way: using Instagram and Facebook to generate leads, close deals, and attract agents under the @gogosrealestate brand. YTD, my #teamgogo organization has transacted nearly $3.2 billion in real estate, with 1,457 agents in my organization, and a yearly income from commissions and revenue-share that turned into a 7-figures. I did all this without paid ads, just smart posting, consistency, and relationships.
Also when I had my local team; Gogo’s Real Estate Team up in MI, I never paid for leads, never been a Zillow agent. I fed all the leads to them organically and in one of the years, we made $500K GCI.
Now, I’m opening the doors to you with “Gogo’s 2026 Social Media Challenge”. Over 50 weeks, you get video-based training released weekly, plus one monthly LIVE where I show you exactly what I did (and still do) to build a brand and business that dominates locally and globally.
If you commit and follow the steps, you’ll learn to consistently generate buyer, seller, and agent leads. You’ll have the tools to become a top-producing realtor and eventually a household name in your market, with the ability to build your own local team + international downline.
I can’t promise magic (I’m not legally allowed), but these are exactly the steps I took. If you apply them with hustle and integrity, I’m confident you’ll hit similar results… maybe even faster than me, because you have a blueprint I had to figure out piece by piece.
If you’re serious about building your solid brand in 2026, transactions, and a team that lasts, this is your moment. Click APPLY NOW and let’s build your empire together.
90k
Instagram Followers
2.5M
Impressions in 90 Days
1400+
Agents Attracted
*Already a GoGet'Em Community member? This product is included at no extra cost.
frequently asked questions
Who is this challenge for?
This challenge is for Realtors who want to generate more leads, attract more agents, build a stronger personal brand, and finally understand how to use Instagram the right way.
Is this only for realtors from eXp?
No, you can be from any brokerage and anywhere in the world. The challenge and the trainings are not specific to eXp.
What will I learn during the year?
You’ll learn everything from Instagram foundations and account setup to content pillars, Reels 101, storytelling, hashtags, automation, DM flows, copywriting, designs, email systems, and how to scale your brand to attract both clients and agents.
What if I join late?
No worries, you get access to all the video trainings. You can jump in anytime and catch up at your own pace.
Are the trainings live or pre-recorded?
You’ll get weekly pre-recorded trainings + one monthly LIVE session with Gogo where we dive deeper into that month’s topic.
How long is each training?
Most weekly trainings are short and straight to the point, usually 5 to 15 minutes. The monthly LIVE sessions are about one hour.
Do I need to know anything about social media before joining?
Nope! We start from the absolute basics and go all the way to advanced systems. You can be a total beginner or already posting consistently, you’ll learn something either way.
Will I need special equipment?
No fancy cameras or setups required. If you have a phone and a computer with good internet signal, you’re ready.
What if I can’t make the monthly LIVE?
All LIVE sessions will be recorded and uploaded to the platform, so you can watch the replay anytime.
Is this only about Instagram?
Instagram is the main focus, that’s where we go deep with strategy, content, automation, and lead/agent attraction. But you’ll also learn how to keep an active presence on your other platforms and how to use email marketing systems to stay top-of-mind with your audience.