Published in: How to Build Stronger Client Relationships with a CRM System

How to Build a Social Media Strategy That Actually Works

Social media is a huge part of growing your business. But let’s face it: if you’re not seeing the results you want, it can start to feel like a never-ending cycle of posting and hoping for the best. Well, I’m here to tell you, it doesn’t have to be like that.

Building a solid social media strategy is key to seeing real, measurable results. It’s all about being clear on what you want to achieve and how you’re going to get there. This blog post will help you set up a social media strategy that works, so you can stop wasting time and start getting the results you deserve.

1. Set Clear Social Media Goals

Before you post a single picture or video, you need to know why you’re on social media. Are you looking to increase brand awareness? Drive traffic to your website? Generate leads or sales? The first step in building a successful social media strategy is understanding what you want to accomplish.

Setting clear goals will guide your content creation, the platforms you use, and how you measure success. Without goals, you’re just posting into the void.

Tips for setting effective goals:

Make them specific: Instead of saying, “I want more followers,” try “I want to increase my Instagram followers by 20% in 3 months.”
Make them measurable: Use tools like Instagram Insights or Facebook Analytics to track your progress.

Set deadlines: Give yourself a timeline to hit your goals. This helps keep you accountable and focused.

2. Understand Your Target Audience

You can’t create content that resonates with your audience if you don’t know who they are. Spend some time researching your ideal customer, what are their interests? Where do they hang out online? What problems do they need solving?

The more you know about your audience, the more you can tailor your content to meet their needs and expectations. This ensures you’re providing value, not just throwing content out there that doesn’t connect.

Tips for getting to know your audience:

Use insights and analytics tools from platforms like Instagram, Facebook, and Twitter.
Engage with your followers in comments, polls, and direct messages to learn about their pain points.
Conduct surveys or polls to get feedback directly from your audience.

3. Choose the Right Platforms

Not all social media platforms are created equal. Some may be perfect for your business, while others might not work as well for your goals. You need to meet your audience where they are, which means choosing the platforms that make the most sense for your business.

For example, if you’re targeting younger audiences, Instagram and TikTok are great options. If you’re in the B2B space, LinkedIn might be the best fit. Be strategic about where you spend your time.

Tips for choosing the right platform:

Focus on 1-2 platforms that align with your audience and goals. It’s better to be great on one platform than mediocre on five.
Look at where your competitors are active and which platforms are generating the most engagement.
Don’t be afraid to experiment. You can always try a new platform if you feel it suits your audience.

4. Create a Content Calendar

Consistency is key to a successful social media strategy. But how do you keep up with posting regularly without feeling overwhelmed? A content calendar is the answer.

A content calendar lets you plan out your posts in advance, so you’re not scrambling at the last minute to come up with ideas. It helps you maintain consistency, stay on track with your goals, and ensures that you’re posting content that aligns with your strategy.

Tips for creating a content calendar:

Plan at least a week ahead, two weeks if possible.
Include key dates (like holidays or promotions) so you can align your content with important events.
Mix up your content types: images, videos, carousels, stories, etc.
Use social media management tools like Buffer, Hootsuite, or Later to schedule posts in advance.

5. Analyze and Adjust

A strategy is only as good as its results. That’s why you need to constantly analyze your social media performance. Look at the engagement rates, click-through rates, and follower growth to see what’s working and what’s not.

If something isn’t delivering the results you expected, don’t be afraid to adjust. Social media is always evolving, and staying flexible is key to long-term success.

Tips for analyzing your performance:

Set regular check-ins to evaluate your social media performance (weekly or monthly).
Use platform analytics to track engagement, reach, and follower growth.
Don’t be afraid to experiment with new content, formats, or times to post.

In Conclusion

A social media strategy doesn’t have to be complicated to be effective. By setting clear goals, understanding your audience, choosing the right platforms, and staying consistent with your content, you’ll start seeing better results on social media.

Ready to Optimize Your CRM?

If you’re ready to take your social media strategy to the next level and get the tools, resources, and support to make it happen, the GoGet’Em Community is here to help. We’ve got the strategies and guidance to help you build a social media presence that works for your business, and helps you reach your goals.

Ready to level up? Join the GoGet’Em Community today and get the tools you need to crush your social media goals!

About the Author

Gogo Bethke is a self-made entrepreneur who built her American Dream from the ground up. She leads #teamgogo with 1,500+ agents and her local team, Gogo’s Real Estate. Known as the “Social Media Queen of Real Estate” with 85,000+ followers, she was named one of SUCCESS Magazine’s Top 125 Most Influential People. Gogo runs The Circle ⭕ Mastermind for top entrepreneurs, is a TEDx speaker, and hosts the Gogopreneur podcast. In 2023, she launched the GoGet’Em Community to share the strategies behind her success and help others grow their businesses.